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OSynonymous with backpackers getting their bearings on Khao San Road and families cramming into tiny resorts on an island too big to be named, the past few years have seen Thailand masterfully craft a new post-pandemic brand. has presented particle for direct object A luxury destination in Asia
And it’s a campaign that’s being launched this stylish winter peak season, as the flames are fanned by trailers for the third series of the award-winning comedy. white lotuswhich will finally be broadcast from February 25, 2025. With a stellar cast, including Thailand’s own sweetheart, “Lisa” Lalisa Manoba, who despite rapping for a South Korean K-pop group, Black Pink, is actually Thai herself (a masterful bit of casting. By Mike White). Thai luxury promotions will only increase from here.
It’s fair to say that this exhibition has set all of us in Thailand up for a large number of visitors in 2025. Flight bookings are now up 30% from this time last year, perhaps thanks to British Airways bringing back a direct route from London to Bangkok. In October, along with the show, which was filmed primarily at the Four Seasons Resort in Koh Samui and Anantara. Branches in Koh Samui and Phuket.
Thai luxury isn’t just for the ultra-rich, and these days it’s about more than minimalist design and stylish cosmetics. The evolving scene addresses environmental issues, while local hotels increasingly offer unique perspectives on their location, whether an identity steeped in tradition or Culinary foods or natural green environment. Luxury in Thailand may be rich in culture, but it’s much more affordable than you might think – with price tags up to 50% lower than European and North American counterparts.
Here’s where to go for high-end living at low prices.
Read more: Escape the Phuket crowds to see these beautiful Thai islands instead
Luxury with family
The verdant Avani+ Khao Lek Beach Resort is a luxurious tropical paradise on the Andaman coast that is relatively new but already known as the most stylish family resort in the kingdom. Relax by one of four expansive pool areas, including a children’s water playground, or the beach, while the youngsters are busy with art classes, a climbing wall, a skate park, vintage computer games, or a Muay Thai ring (don’t worry, these areas and Youth-friendly activities are open to guests of all ages) or aim for team activities and culinary success in their Thai cooking classes, followed by wandering around them. Lakeside Petting Zoo Prices start at £70 a night, which really stretches belief. It’s truly stunning that you won’t want to leave.
Read more: Where is the third season of the White Lotus series? The filming location of Thailand has been revealed
Luxury on the islands
Koh Samui, the largest island in its archipelago and the only island in the Gulf of Thailand with its own airport, has been a luxury destination in Thailand for decades. The Four Seasons Resort Koh Samui is undoubtedly one of the best resorts in the world, but it comes at a very high price. Luckily the island is central to budget-friendly accommodation at great prices, whether you need something in the way of Kamalaya wellness or a decadent boutique like Buri Rasa Samui Village (both start from under £200 a night).
The sister islands of Samui are also worth visiting. Anantara Rasananda Koh Phangan villas offer the highest level of service in Thailand’s classiest chain, starting from £300 per night for stunning sea views, or for something more boisterous but equally relaxed, check out Baan Ta Lay Yoga Resort on Koh Phangan. Tao, where £70 a night gets you gorgeous rooms or elegant tents.
Read more: Why should you travel to Thailand in the off-season?
Luxury in the city
If you’re to be believed, Bangkok is one of Thailand’s most affordable stops for luxury accommodation and fine dining, with five-star rooms easily found for £100-200 per night, perhaps due to density and availability. . Of all the above in the capital. No one does mid-century modern chic like The Standard, and their flagship Asian branch in Thailand’s tallest building, the King Power Mahanakhon, boasts incredible views of the city. Guests receive a complimentary evening pass to the skyscraper’s rooftop lounge, where you can enjoy a cocktail while gazing down at the hustle and bustle far below. Prices start at £150 a night, which is an absolute steal for accommodation that knocks a gym, pool and three high-quality restaurants out of the park. For fine dining, be sure to book a table at the city’s newest spot, Khaan, where chef Sujira Pong Muren is preparing his own food, serving up an 11-course tasting menu that features ingredients from Thailand’s regional provinces at affordable prices. Offers £90 per head. .
Read more: Where to stay, eat, drink and shop in Bangkok
Luxury in the mountains
For a vacation that feels like you’ve stepped into a David Attenborough TV series, look no further than Anantara’s Golden Triangle Elephant Camp and Resort. Perched above the Mekong River, this piece of paradise is where luxury meets the jungle, and it’s got a good vibe to say the least. The resort sits at the meeting point of Thailand, Laos and Myanmar, so every morning you’re treated to misty views of Myanmar in the distance, while rescued elephants, cared for by their mahouts and the resort, meander in the valley below. While the elephants are the real stars here, Anantara’s elephant program isn’t about Instagram moments (though you’ll get them). It’s all about ethical interactions: walking alongside these magnificent creatures and learning about their conservation. The food here is also of a higher level. Whether you’re craving authentic Thai flavors or simply a poolside snack with your cocktail, they’ve got you covered. Do not pass by him cao soy Noodle soup is basically a hug in a bowl. Deals including four nights (two nights here and two nights at the elegant Anantara Chiang Mai Resort) start from £840, available direct from the hotel group’s website.
Read more: Escape Bangkok and explore these hidden corners of Thailand by rail
