IThe coming weeks and months will be in the hands of Alexa Amazon. Alexa+ is the next step for the smart home assistant and has improved in view – making Apple’s Siri look compared to each other.
In a recent Live New York version of the AI-NEED service that will soon come to ECHO speakers, Panos Panay, the head of the Amazon devices and services, shows an improved assistant and shows neat features. Only a few days later, Apple announced that Siri – which is accompanied by Apple’s information – aimed at more customization and awareness of the context, will be delayed from afar until next year.
In the Amazon drama version, simple speech instructions from Panay made Alexa give birth to a song from a star, without expressing the title of the song, then transmitted the sound from an eco speaker to an echo TV. Panay then decided that he did not want to hear the soundtrack and asked Alexa to play the song from the movie page. Immediately, it changed it from audio to the film and aired the exact scene.

Demonstrations can be easily mistaken, but Alexa+ was fully functioning. As a presenter, Panay is very quiet – or it gives it the impression. Panai then told me, “Believe me there is no trick today.” “I can’t tell you how much I was scared.” Technical issues, such as servers or connecting to them that could have destroyed everything, were nowhere to be seen. The Panay house films, designed to show the door door door, were perfect despite the local storm that made trees falling and power outages in the area. “This is what is about being life, there is no support,” Panai says.
Alexa+ capabilities showed very impressive. But it was just like the first steps. “It was an opportunity to revive Alexa, for those who love him and then those who may not be anymore. It’s not a reset. It’s just the beginning of the next generation.”
Alexa+ will be later and internationally in the United States – it is thought to enter England later this year. I asked if this would be time for each echoes? Panay claims: “Not all echoes but the majority. About anything we are now transporting, and all devices work in the past five or six years and will be awesome. When you are part of Alexa+, only all your devices turn on.”
The pricing is $ 19.99, with British pricing being followed. This means that registering for the first Amazon ($ 14.99 per month, including Alexa+), which includes free delivery and access to Amazon video broadcasting services, is more reasonable. “I like any customer who wants to use Alexa to be a key member. If you have original membership, you have unlimited photos of photos and your experience is much better, much more personal. You have the main video benefits, you have the main benefits of music, you have the benefits of buying.

“Our thinking was: Let’s make sure the first customers do not matter what it might, it doesn’t matter. If you don’t want to be a member, this is true, you can certainly have Alexa+ service, but it will not have all the integrated services, it costs a little more and the device will work a little different. It will still be a great experience.”
Even without the first, Alexa+ will be a personal experience. If you need services, they can be connected to your calendar and to the Amazon partners. Therefore, it can be converted to grubhub or Uber to simplify for example food or car order.
I ask Panay that star A was born for a moment and says that I wouldn’t pass my mind to ask Alexa+ to exchange from sound to the movie. How do customers know how much Alexa+ can do?
He insists: “What Alexa+ does is that it creates the level of discovery that shocks you. You only test it. And then you find it, because it is very natural and conversation and then she surprises you.” Anyway, I’m still discovering features. When I create a random routine and Alexa says, “I do it, don’t worry about it,” You’re just like you, my God, I haven’t realized that you can. This is very interesting. I think this is inspired. ”
Panay has a humility that is mixed with calmly. “So, do you want to find a feature? I don’t know. We’re going to help discover work, we will be prevented. We think customers discover features that they never thought to use, or we ever market them.
It seems to be a major change from personal assistants now that they do not answer over and over again.
“One of the principles we have but we didn’t talk about today is that the current Alexa can have many deadlock. You know, he says,” I don’t understand it. “Alexa+ is always trying to solve everything. And then you just have the conversation unlike” I don’t know “.
I ask if Alexa+ is different in what he listens – in the past, one of the doubts that people have about smart speakers is whether they always listen. “He is waking up and that’s the same,” he said.
Well, so he still only listens to Alexa (or one of the words you can replace if there is, for example, a real person named Alexa in your home). But he looks different. Has her character changed, am I surprised?
“We did a lot about this,” says Panai. “We spent months. We trained him with specialists. We trained for empathy, we trained for humor. So, if you attack, he will calm you down and calm you down. If you are nervous, you try and help you.
This proof will be determined when Alexa+ arrives in the houses in the coming weeks and months. If the first version of the show is nothing to continue, the results can be noticeable-at least, we just don’t want Alexa to tell us what the air is or to set a five-minute decoction timer.