Lucky coffee, the largest coffee chain in China, is officially open in the United States and runs to Starbucks for its money.
In China, the second largest Starbucks market after the United States is a fierce competition, and consumers are increasingly cautious about their costs. Starbucks face significant challenges from domestic competitors such as Luckin coffee, attracting customers with low -cost stores and low -priced drinks of 8.8 to 9.9 yuan ($ 1.23 to $ 1.38).
Now, Lucky coffee is expanding in the US, with two stores open in New York City, especially Manhattan. According to the brand’s Instagram page, the brand has had special transactions including free berries for the top 100 customers to celebrate the opening of stores on Monday.
Although the day of Luckin’s inauguration in the United States, the New Yorks can expect to have a special treatment in these two stores: 1.99 drinks. To redeem the deal on your first drink, you need to load the Luckin coffee program and order your drink there.
Similar to Starbucks, Luckin Coffee offers a wide range of drinks on top of hot or frozen coffee, including refiners, matchas, Fraps and signatures. The brand is also sold in a variety of flavors such as blood orange, coconut, raspberry and pineapple.
Since its inception in 2017, Lucky coffee has become one of the fastest coffee chains in China with more than 22,000 stores. It also has stores in Singapore.
In China, the mobile app enables this store to operate without a cashier and allows customers to pay online and choose their drinks. However, this is not the case in the new Manhattan places because jobs without money are banned from 2020 in New York City.
According to your website, Luckin Coffee is easier and faster for “New Retail Experience”. By choosing a customer and making coffee through the mobile app, the brand “completely changes the traditional mode of coffee trade”.
Lucky says its coffee beans “come directly from the top areas of coffee production”, and coffee “has been selected from more than 180 mixed formulas that match the taste of customers.”
Earlier this month, Starbucks was involved in the last low -priced war in China. The brand said in a post on its Wiccin social media account that it offers more “accessible” prices in dozens of beverages, including non -coffee drinks and Frappuccino. Some drinks are reduced to 23 yuan ($ 3.21).
In the United States, Starbucks has recently announced changes to its menu for summer. The new Frappuccinos stores in July include a variety of Caramel Moca, Strawberry and Brown Sugar, each with a layer of cold floor.
