Super Bowl's advertisement rely on comedy and nostalgia to avoid possible mistakes

Many of the propaganda broadcasts this year are laughing at the Super Bowl, and advertisers are betting that the US can use a brief deviation.

When Philadelphia’s Eagle and Kansas City chiefs in New Orleans, a parade of stupid advertising arrives on Sunday’s air waves. Many companies put their ads online before playing, but some were held to maintain a surprise element.

Humor has so far prevailed in published advertising. The four old women are happy with weathertech, while the Eugene Louis eyebrows fly and rotate around them after eating some of the small corses. SLOTHS there is an item on Monday in an ad for Coors Light. A man’s tongue begins to dance to celebrate the cold floor of the nestle coffee wife. The English singer seal becomes a real seal, upset that he cannot hold the mountain dew with his flips.

Glenn Powell’s actress for Ram Goldilocks trucks, while Nate Bargatze’s comedian clon the clones and hire an opera singer because she saved a lot of money using Doordash. Shaboozey walks in New Orleans for the Nerds, while the stars take the right to vote “quick and angry” a slow marine journey into a converter to enjoy the Häagen-Dazs ice cream bars.

Calins, a professor of marketing at the Kellogg School of Northwest University, said it was a complex superoule for advertisers.

Most of the propaganda was being developed in the last autumn presidential race, so avoiding discussion was even more than usual, Calins said. He said the final product of advertising has simple humor, nostalgia and creative dangers. But even this approach can fire.

“This is this year’s challenge. Everyone wants to be safe, but you also want to be interesting.” “Safe advertising is not the advertising you are paying attention or remembering.”

And advertisers can’t pay attention. Some of the 80 Super Bowell advertising points cost $ 8 million this year.

Here are some of the themes of Super Bowl this year:

Nostalgia

Budweiser Clydesdales returned to advertise its Super Bowl, including a floor that wants to join the delivery team. Mag Ryan and Billy Crystal re -arranged his famous scene since 1989 “When Harry met Sally”, unless this year expresses his enthusiasm to Mayonnaise Helman.

Mappets in search of accommodation with booking.com, while an Instacart ad includes a parade of familiar masks such as Mr. Clean, Jolly Green Giant and Pillasbury Doughboy. Disney asks what the world will be without the symbolic characters it has, such as Elsa of “frozen”, Bart Simpson and Marvel superheroes.

According to Kimberley Whitler, a marketing professor at the University of Virginia, advertisers relied more than they used in Super Bowell’s advertising. He said nodes can expand the charm of an ad to different generations and connect the products to positive cultural moments.

Famous famous

Collecting celebrities in unexpected combinations can also expand the attractiveness of a business. In their Super Bowl ad for Michelob Ultra, Catherine Ohara and Wilm Duffo are the champion of the pickup. David Beckham, a football star and actor Matt Damon, are the long lost twins that are linked to Stella Artis. The famous chef Gordon Ramsi and the comedian of Pete Davidson came to their team for a Hexclad trade, while Malone, Shin Glesi and Python Manning are holding a block of light. Many celebrities, including Matthew McKunagi, Martha Stewart, Greta Groveig and Charlie XCX, appear in a Uber Eats ad.

Linli XU, an assistant to marketing professor at the Carlson University of Minnesota University, said celebrities could talk to people. But using dozens of brands, there is a risk of reducing efficiency.

Celebrities can also pay so much attention that viewers do not remember which brand they advertise, XU said.

“There is a balanced act in terms of celebrities in advertising,” he said.

Serious moments

This year is not all fun and playing at Super Bowl. Novartis Pharmaceutical Company calls for women to diagnose breast cancer sooner. The pigeon warns that half of the girls who exercise have been criticized for their body type. Hims & HIS, a long distance company, talks about American obesity epidemic. And the foundation for the fight against anti -Judaism, founded by Robert Kraft, the CEO and CEO of the New England patriotic company, has a clear ad that includes Snoop Dogg and Tom Brady who says what they hate.

Zoo said he expects to promote more advertising to promote that unicing message. But most of the time, the advertisers went humorous, he said.

“We had only one year of elections and there is a lot of debate about divisibility,” he said. “People may want to see some unity, all as a country gather together.”

Artificial intelligence arrives

Several Super Bowl ads the file for AI as a helper. Chris Pratt, Chris Hemsworth, and Chris Jenner use artificial intelligence to advertise, which use artificial intelligence to questions about what the wearers see. The Walton Gogginz Gudadi actress uses AIRO, which uses AI to help build websites and social content. And the “50 State, 50 Stories” Campaign shows viewers of a small business from its state that uses the Gemini Ai Google Assistant. But Circular, a water bottle brand, is fun in artificial intelligence and shows that Adam Divin’s comedian randomly order 100,000 bottles using artificial intelligence assistant on his phone.