An expert said Google is facing a “hard” balanced operation that can innovate in artificial intelligence while maintaining its vital advertising revenue from its search engine.
On Tuesday, the technology giant announced that it has provided a new and optional version of its search engine from artificial intelligence, which it says would enable users to ask longer and more sophisticated questions.
This was part of the announcement of new AI tools that came to various Google services.
But Leo Gebi, an industry expert and analyst at CCS Insight, said the company needs to balance this leader in artificial intelligence, while protecting the money it collects from its search engine, which “the vast majority” makes up its income.
“As expected, Google has been dealing with artificial intelligence more tightly in its products and services from the past,” he said. This includes a search that now receives a dedicated state of artificial intelligence. “
“Any move Google makes to modify its search product is important, given that this contributes to the vast majority of Google’s revenues based on a quarter to three months,” he said.
“The new interface seems to try and reduce the number of web pages that users need to move, allowing Google to ask more sophisticated questions in their context.
“For the end user, this should mean less time to browse their web and spend more time talking to Google Artificial Intelligence tools,” he said.
“What is not far from this is how Google includes ads here, how third-party websites respond to lack of traffic to their content, and-such as Always-Can AI be trusted to provide reliable answers to users,” he said.
“These important and existential questions for Google are based on how the original search in its whole business model,” he said.
“Google is in a difficult position. Pressure for the company to show the value of its artificial intelligence investments and integrate it into its biggest products is like search, but at risk is to endanger these important revenue streams.
“But since competitors increase their offers and shareholders are looking for returns, he must seek innovation.”
The emergence of ChatGpt Openai After its launch in late 2022, it aroused an artificial intelligence arms race that produces many of the fixed names of the Silicon Valley to introduce themselves to AI production chats and integrate emerging technology into their existing proposals, but with mixed results.
Both Google and Apple have had trouble creating misleading or inaccurate content, and artificial intelligence tools are concerned about their potential impact on the business market as well as topics of data privacy and printing, although the creative industries warn that the technology can be great.
