Smells The woman is sitting in her kitchen and showing the contents of her bag in a video filming for Tiktok. His excitement goes from the screen when showing “Rare Find” he chose, as if he plans to choose an incredible handbag from a high -profile or designer store selected in the sale. But no; The bag he raises on the table is made of paper and is made from a pret house, though the stubbornness with a porridge pot, a cheese and tomato tomatoes, and a delicious breakfast meal indicates a much higher suggestion.
The video maker jokes that he has received a “adrenaline rush” who chooses the bag with only £ 3 and laughs, but I know quite knowing what he meant. The excitement of choosing the bag purchased through a very good way to go, a popular app that allows users to choose the so -called “mysterious bag” of surplus food from retailers at a low price, something I know well. Since I moved to London six years ago, I used it very well to go, and at that time I got a combination of everything from fresh pasta to beer cans. This is a program that I often review and use, which means that my freezer always comes with a very suitable bread and pastry for a fraction of their retail costs.
Founded in 2015 in Copenhagen, it was invented very well to go with a clear goal: the fight against food waste for the planet and its people. For many of us, the idea of wasting surplus food, especially when many are not able to feed themselves and their children, feel, especially they feel drowning, but it is estimated that one -third of the world’s food produced every year is pale. For more than a decade, the company has registered 100 million users and saved more than 400 million meals, with 175,000 retailers registering for their extra food.
Sophie Trueman is very good to go to the UK and Ireland manager, saying that reducing the environmental impact of food waste is a priority for the company. He tells me, “We believe we can’t waste the cost of food.” “This is very valuable-for planet, society and economics. That’s why we double in solutions that are scalable, flexible and designed to create a long-term impact … We believe that on the scale, small actions have a big impact.”
Given that food waste costs 22 billion pounds in the UK each year, it is no surprise that the program is really destroyed in the UK. All you have to do is buy a “mystery bag” and agree to select it at a time -dedicated timeframe, then turn on, drag and collect. For the first six years, when I first started using very good to go (I used the Karma and peer -to -peer program, although these are much less popular now), I watched that they increase their popularity among retailers. Open well anywhere, and I see the supermarkets (cooperatives, aldi), chain restaurants and cafes (Costa, Greggs, Gail’s) and independent cafes and shops, all of the good bags they offer.

Consumers also love them. Many of the best bags are so desirable that they disappear within minutes – some TikTokers say that they are arranging warnings to obtain the most popular bags in their areas, though I have never done it myself – and I often deal with others who collect their bags. This is in London, where the program is particularly prolific, but I am very good when visiting a new city like others who review Tinder (which calls it from local talent).
Preventing food waste and preparing a good deal is the main driver of popularity to go to Go. But there is also a good sedition that is involved in what you get in a mystery bag. Some media offers separate bags based on the type of food, meals, or diet, and you can protect your bets on bags that have a higher average rating of previous recipients who rank raw based on food quality, quantity and variety, but in general it is only everything left at the end of the day.
This is where the movies are also arrived. Indeed, these clips of “what’s in my bag”, most about a supermarket than a celebrity sitting in Dream They have become a subset of their own to indicate CrossBody Chanel. They feed on curiosity (what goes on the ground in a mystery bag?), But by adding to the appeal of the program.
One of these video makers is Rocky of Berkeshire, which, like me, has been using it for more than five years. He tells me that transportation films, in addition, have been asked to make them in the bags that they choose from co-op or aldi, compared to the usual content saving money and bird birds. Breakshire, where the options in this program are far more limited, Rocky will only take a bag from its local city if it is in the area anyway. “This is a little flexible to save food, but then you can spend money on gasoline to get away from home to choose a food bag that you may have bought in the first place,” he says. “I really don’t like food waste … but for some people I know, it’s more,” I want to save “, or for many people, it’s just a little fun.”
For Rocky, that element of the game is important, because getting a bag is always a little gambling. A mountain of Cheda may be the idea of some of the paradise, but the man who received 36 trucks wrapped in separately In a mysterious box of Aldi in the clip, it was probably a little stunned, even if they only spent 3.30 pounds. While I never went to it badly, I certainly had disappointing suggestions. Yes, prices are so low that you can’t really complain (though it is definitely increasing), but it is very disappointing about the promise of hidden gem trading.
A few parts of the cheese are by no means a regular alDi in the program. In one of the personal transportation of the rock from the budget supermarket, he receives bread, crisp, vegetables, fruits, pastries, tin fish. In his video, Rock says that he transmits whatever he wants to his father, who lives nearby, and jokes me, “anything” or his neighbors. He explains, “I think, in fact, if I didn’t have that option, I wouldn’t want to get the boxes.”
But when these bags become a desirable commodity that people move around the city or adjust the alarms for their phone, it can feel the main anti -food waste messages disappear. A video of this kind for me in Tiktok shows a girl who complains to “turn off” after receiving the Egg Sandwich Egg Sandwich. “Excuse me, but this goes directly in the trash,” he says. Now, I may be an apology of the egg swims, but does not destroy any food that you do not want to destroy, the whole point of the food waste plan does not destroy? The commentators under his film agree. In a comment, “people have clearly forgotten what’s good.”
That’s what people are very good to go to. TRUEMAN says their mission – “to inspire and empower all to combat food waste” – is at the forefront of the program. Users can save on meals, how much carbon dioxide can help them and prioritize talking about environmental impacts on their social media channels. “We make it clear that every action in the program helps for a greater environmental and social cause,” he says.
Of course, people are allowed to have food preferences, and there is no guarantee that one bag or any diet will meet it. You can be smart with it. I don’t eat meat, so I would like to choose bags from vegan restaurants or ask them if they are there, do they have vegetable bags, but still gamble, although these are now on me to prevent these foods from converting food. Very good to go was just the intermediary.
While recently a very good bag to go from a local coffee shop (one piece of cake and two pastries for 3.40 pounds – not bad), I chat with Barista on how to use the program. He told me that they had previously had a real problem with food waste, especially in more potent things like sweets. Referring to a piece of lemon lemon cake, he explained that after packing the bags, all this remains today. This, he has done a good job.
In general, all store employees include, eager to reduce food loss. But doing so is harder than people know. Zoe Adjey, a senior hospitality lecturer at East London University, explains that there are various concerns that prevent companies from distributing surplus food. There is a concern that it may encourage “unwanted theft” among employees, along with safety problems and food responsibility. “Jobs are deeply concerned about the growth of bacteria in surplus food and the serious risk of food poisoning,” he explains. “The legal and credit consequences of food caused by food provide a strong incentive for jobs to make a mistake when excreted surplus food.”
This highlights the very real problem that food waste programs are on the bridge. Yes, I want to transfer things that have just passed their shows to food banks or even employees, but many jobs – especially large chains – really complain about how to dispose of food waste because of fear. Reducing the “yellow label” devices was once seen as a source of shame, but as Adjey states, programs like very good to go “food waste from the last disgrace solution to a main choice of money saving and conscious environmental choice.
So, while food waste is what you can buy, and even as far as people are transporting movies, they can feel a little ambiguous, it is good to go, clearly when reducing food waste and raising awareness around it. As Rocky says skillfully: “There is probably a green wash element for everything, but if the end result is that food is not wasted, this is a good thing, however you will reach that point.”