Krispy Kreme is trying to sell its donuts in large box retailers, comfortable stores and supermarkets because the company ended after collaborating with the McDonald’s fast food giant.
According to Motley Fool, the dealer is under the pressure of Wall Street under pressure and attracts investors whose stocks have fallen by 73 percent, and according to Motley Fool, it shows profound financial problems.
Revenue for the quarter ending June fell more than 13 % and lost $ 441 million – compared to $ 5 million in the same quarter of last year, compared New York Times Reports
A deal to sell their donuts on 2400 McDonald’s chains across the country suddenly ended in June, after the retailer promised Wall Street and their donut investors were at 6,000 McDonald’s places by the end of the year.
“For Krispy Kreme, the volumes were faster or meaningful than they expected, and part of the reason was that some of the marketing they were originally, some of McDonald’s support seemed to use Peter a little,” said Sara Senator. TimesHuman beings “they have invested heavily before McDonald’s arrangement, and now they have to open it.”
According to Motley Fool, a donut delivery program was also very expensive for the national get.
In the months following the collapse of McDonald’s, Krispy Kreme earned about $ 30 million at various costs and termination of the convicted partnership. The Donut retailer also noted that the fair value of the chain has fallen by more than $ 356 million.
To reduce costs and reduce his debt, Krispy Kreme says he intends to sell its international jobs in other countries to other countries. It also plans to use third -party logistics companies to monitor delivery.
“This is one thing to manage three or four trucks,” said Krispy Kreme Josh CharlSworth. Time, Due to the expansion of trade, truck fleet management became more complex.
In the United States, Krispy Kreme hopes to return to large stores, such as Costco, Kroger and Walmart.
“In the United States, only for example, we are in less than a third of Walmart’s footsteps, and so you know, there are thousands of places for us,” Charlesors said.
While some Wall Street analysts say that the brand makes its donuts easily accessible, Charlesors says there are many places throughout the United States that fans cannot earn ahead even if they try.
“When we ask consumers that they have not bought Krispy Kreme, the top answer is on the list that” I can’t get them, “Charlesworth said. “” The availability has long been a barrier to number 1 to buy. ”
